why are companies going digital

Going digital doesn’t mean having a website, or having a Wechat account that sends fliers. The key is to implement a strategy for secure and versatile communication before your employees start to use their own devices, without your input. Going digital makes it so much easier to interact and … November 23, 2020. The answer isn’t simply investing in as much new technology as possible. The workplace has changed. Let’s take a look: 1. People and culture lie at the heart of any workplace performance, and the more solutions you have available for efficient communication and collaboration, the easier it will be for your company to evolve. However, ultimately, it’s the businesses that adapt and adopt that are … How long would it take an employee to browse through them whenever necessary? Its techniques are preferred by a growing number of brand marketers because it tells a story. While utilizing digital channels such as social media, ecommerce sites, and blogs can be extremely helpful for increasing reach and revenue for most businesses, digital channels are … Essentially, it’s a move towards a more advanced workplace, driven by several key trends: As workplace demographics continue to shift, employers are embracing technology to facilitate a multi-generational workforce, adapt to the growing demand for mobile devices, and explore opportunities for increased productivity. Would you like to write for Tweak Your Biz? Yes, there’s probably none. Communication has expanded. Information can even be implemented in the form of virtual assistants that offer contextual support to employees. Introducing the Digital Workplace: Why Businesses are “Going Digital”, Microsoft Teams December Update 2020 - Christmas Special, UC Trends 2021 - Harry Moseley, Global CIO, Zoom, Streamlining UC & Collaboration Environments in the Digital Workplace, UC Trends 2021 - Lorrissa Horton VP & GM of Webex Strategy and Online Business, Cisco Collaboration, Enhancing CX with Microsoft Teams and Vonage, Reinventing Voice Artificial Intelligence with AudioCodes, Why Avaya Redesigned Avaya Vantage During the Pandemic. For some companies, digital transformation may be seen as a costly and unnecessary commitment. This foundation is made up of two elements: Mind-sets. Video communication has emerged as just one of the solutions to make external and internal comms more immersive for the modern company. According to Deloitte, not only would 64% of employees be happy to get paid less if they could work away from the office, but organisations implementing strong digital tools see as much as a 20% increase in employee satisfaction. Gone are the days of direct sales. There are several facts and statistics about Digital Transformation and its importance for modern companies. An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. 4 Reasons Why Companies Go Digital To Survive COVID-1 COVID-19 may be challenging brands and retailers across the world but those that have invested in building out digital capabilities are continuing to generate sales and engage with customers at a time when commerce has otherwise ground to … The right digital workplace strategy allows enterprises to bring down the communication barriers in their enterprise, and transform staff experience for greater growth, productivity, and innovation. Today it is read by over 140,000 business people each month (unique visitors, Google Analytics, December, 2013). When Sales Slow Down, How Will You Respond? Virtual Assistant: Amazon Echo – 2nd generation. The concept of work has evolved, to a point where businesses are no longer just points on a map, they’re constantly-connected enterprises operating from various locations across the globe. Why Sports Betting Companies Are Going Digital. Everyone is online so why aren’t you? You can even track the bounce rate, which tells you how many visitors clicked on your website but left. If you would like to know more about why going digital is important to raise awareness of your business, visit our interview with Manchester’s own SEO expert Andy Kinsey. In this post, we are going to take a look at the success cases from different industries. A report by the Altagamma-McKinsey Online Observatory found that 20% of online and in-store sales were driven by online marketing. That is no surprise since it also found that 61% of customers say they feel better and would likely to buy from a business that offers custom content. One of the things I see those companies that are starting to get some momentum on digital transformation do is they’re aiming where the ball should be. Is New Car Technology Really Reducing Accidents? Most companies are jumping on the digital bandwagon without understanding what it is really doing for them and what the consequences are. The U.S. Environmental Protection Agency estimates that some 5,260,000 tons or 10.5 billion pounds of paper products were wasted and recycled in 2010. How many filing cabinets would a business need to keep all important documents? EPOS Audio Summit – 4 Day Virtual Event – ON DEMAND, Talking Teams – Microsoft Teams Direct Routing Event – ON DEMAND, SAVE THE DATE – UC Summit 2021 – 25th January 2021. The people using the technology in your organisation need to find it as empowering and supportive as possible if they’re going to give customers the level of service they’re looking for. The IDC estimates that 40 percent of all technology spending will go toward digital transformations, with enterprises spending in excess of $2 trillion in 2019. Noah Weidner is a restless self-starter with a vehement interest in all things that make the world go around: culture, politics, economics and all the people in between. There are a lot of computer software and applications that are available to help you get more organized and get rid of the mess. By having online presence, you will get valuable information such as the number and demographics of your visitors — what they like, where they are from, and so on. The top three “trending” industries prove that online visibility translates to business visibility. A look into the pivots being made and what companies need to consider when moving to digital … As a result, healthcare companies are being proactive by investing in wearable technology devices that can provide up-to-date monitoring of high-risk patients to determine the likelihood of a major health event. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing. Mobile technology can break down some of the boundaries that prevent online training, meetings, and video learning from evolving. As the marketplace continues to evolve, the businesses that get ahead will be those who can replace the confusion and chaos of the traditional employee experience, with a unified system, accessible from any location and any device. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator. Putting money aside, the greatest universal benefit that technology has given businesses is that it has made it easier to connect with other people. The concept of work has evolved, to a point where businesses are no longer just points on a map, they’re constantly-connected enterprises operating from various locations across the globe. 4 popular destinations for tech companies. While many companies are still struggling with how to channel their digital ambition, there are others whose strategies stand out and who thanks to embracing new technologies have strengthened their empire. One company that I've come across has come up with a pretty good basis for a definition of digital in their marketing literature. Some of the destinations are a bit surprising. Digital Competition – Companies are under ever increasing pressure to compete digitally, and long established business models are being disrupted by “born digital” start-ups Customer Expectations – Customers expect a good experience across all touch points, you must ensure their interactions are seamless and exceptional The influence of the Internet and digital media is undeniable. That is one of humanity’s absolute truths — people are impatient, people are hungry for information, and people want it with just one click. For companies, a digital business strategy is viewed as means of transforming their business, streamline processes, and making use of technologies to enhance their interaction with customers and employees, and deliver excellent customer experience at the same time. On the business front, the average employee goes through 10,000 sheets of paper per year or $80 cost per employee per year. 3. The digital shift is also easy and affordable. How long does it take to print a document, walk it over to the fax machine or to another office and wait for receipt? Video can make presentations, collaboration, and meetings more engaging and effective by providing a deeper face-to-face experience regardless of where participants might be located. Being digital is about using data to make better and faster decisions, devolving decision making to smaller teams, and developing much more iterative and rapid ways of doing things. Finally, the move to the digital workforce means embracing the huge amounts of information you already have in your business. “Going to work” doesn’t just mean turning up at the same bland office every day and sitting at a desk. Administering surveys and focused group discussions to get to know your niche or your target market is a long and tedious process. I am a futurist who spends most of her time monitoring social behavior in search for new consumer and trends. Ultimately, today’s companies no longer have a choice of whether to embrace digital workforces or not. Ans– A lot of business owners have the cost factor in their mind. Over … I mostly address young professionals, educating them easy to digest content about investing, technology, and home improvement. Tweak Your Biz is an international, business advice community and online publication. This consolidation of the company processes and operations enables the business to connect with their target audience and satisfy their needs. Maintaining a website does not require a huge workforce. Why You Need a Sales Funnel to Become a Top Sales Performer. Recognizing this inevitability, 52% of CEOs and senior business executives say their organization has a digital … This includes social media, analytics and project management interfaces. This way, you can develop a change implementation plan that aligns with your existing infrastructure. For companies everywhere, a key phrase of the digital age has taken over. I can’t invest that much. As such, employees are more dynamic, diverse and empowered than ever before. The name of the game in business today is digital. It means implementing the analytics, AI, and other solutions that can take advantage of everything from your buyer journey details, to the conversations you have with customers. Going digital will also allow a business to embrace a confluence of trends such as social media, search engine optimization, and display advertising or what is called content marketing. The more information any business has, the more powerful it becomes. It should incorporate a broad swath of how companies operate… Another online marketing strategy is creating and maintaining a blog. Images: ”Advertising concept: computer keyboard with word Digital Marketing on enter button background, 3d render/ Shutterstock.com“, __________________________________________________________________________________. But it’s not true that taking business online and doing digital marketing is expensive. How do you keep them safe? It found that 79% of consumers follow brands on social networking sites to get more information. They offer a creative way of providing information with reviews and testimonials and encourage discussion and comments from readers and customers. This traditional way of office communication is a colossal waste of time. A digital content may contain links, visuals, videos, and other multimedia. If a customer searches your business on Google and didn’t find it, chances are he will look for another one. Today, 95% of organisations say that a digital workforce strategy is important, and 87% of CIOs feel that simply giving employees more digital power could drive a minimum of 5% additional revenue growth in a period of 3 years. By blogging on a regular basis, brand connections are strengthened. There are plenty of other reasons for the split from Silicon Valley, but these three factors paint a picture of why entrepreneurs are leaving in droves. Digital technology evolves every day, and with each improvement comes increased productivity for businesses. For many businesses, “going digital” means that your paper processes become digital processes. Through the years, content marketing had grown to a $44 billion industry in 2013 according to the Custom Content Council. Most digital workforce experiences will include a consideration of: Communication is always at the heart of business transformation. Filing and archiving information the old way does not only take too much time but highly inefficient. Help your customers find you, help them appreciate what you do, let them talk to you, and make the experience quick and easy. Companies that fail to keep up with market-changing innovations run the risk of going bankrupt. Going digital means that you understand the hardware … Understanding the new, digital customer experience; 3 ways to get started with a digital transformation strategy; Digital transformation is forcing companies to change their business models and adapt to the new market reality. This was the result of a 2012 Digital Influence survey which points to the dependence of consumers to internet and shopping research. Instead, it’s about taking your own distinct digital transformation (DX) journey, based on what you know about your employees, and what they need for productivity. Using analytics or the basic website tool provided by your hosting company, you can easily track how many clicks, views, or responses your product or campaign got at a very low cost. Here are the reasons why you should ditch that fax machine and go digital: If it’s not on Google, it does not exist, at least according to 89% of consumers who turn to search engines to find information on products, services, and businesses before making a purchase. Work for the modern environment is no longer a destination, it’s a commitment to reaching unified goals shared by a constantly connected, but ever-more dispersed group of individuals. SuiteCRM Installation Guide for New Users, report by the Altagamma-McKinsey Online Observatory, Advertising concept: computer keyboard with word Digital Marketing on enter button background, 3d render, 7 Winning Formulas For Writing A Headline That Converts, Use Digital Marketing to Help Grow Your Local Business, How Digital Marketing KPIs Stand to Increase Sales, It is no wonder that research firm IBISWorld identified. There are many reasons why companies are making this change: Save Cost; Global Reach 7 Business Takeaways from 14 Digital Transformation Statistics • Investment Is Increasing. So if one thing is clear it’s that digital is driving business and that to succeed in your vertical you need to be on top of your game in this most important sector. Blog marketing helps your business become a trusted source of information. Are You Getting the Most Out of Your Lead Management? 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