benefits of going green for a business

Green and sustainable practices can make your company more marketable. For Forbes, I cover sustainable solutions and am excited to share news on innovative ventures that support a healthy environment - win-wins for business and the planet. Waste Reduction. If you live in the U.S. and relish grabbing a morning coffee on your way to work, the sleeve that stops your hand burning may well have been created by a manufacturing plant that recycles or composts 99% of its materials. Being green means looking after people as well as the environment, and being green … Eco-conscious shoppers show extraordinary brand loyalty when they know they aren’t just getting good quality products, but also an environmental commitment and a follow through. • Social Media, Your email address will not be published. Start taking steps to go green and see the positive impact you can make. There’s a health benefit wrapped up in a green venture! To help you decide if going green is right for your company, we have put together a list of reasons and the ways in which it could benefit your business. Save my name, email, and website in this browser for the next time I comment. In addition to standing out to new customers, going green can also help you to strengthen your relationship with your existing customers. Shoppers want to do their part for the environment by exchanging their money with businesses that they trust will make a difference. Your email address will not be published. Meet Buyers’ Expectations. While household trash is separated into recyclables and compost, this service is not yet available for day-to-day collection from local businesses. Marketing Benefits of Environmentally Friendly Businesses. In the U.S., non-profit organisation Recycle Across America is tackling confusing labelling on bins to standardize them and make recycling easier. The sneakers sold out instantly, and Adidas is set to make a billion dollars from another production run of five million pairs. Take a look at tax programs for your state and even federal programs to see if you qualify. Reducing waste has an immediate effect on your bottom line. Every business can do its share. As we’ve mentioned before, going green saves you money. it will also make them feel like they are part of a community that cares which will boost your employees’ loyalty towards your business. How To Photograph This Week’s ‘Christmas Star,’ See It With Your Naked Eyes And Livestream It On Your Phone. The coffee sleeve plant, run by Mesmerize in Nevada, produces more than 300 million customized coffee cup sleeves annually and recycles up to 1000 tons of paper, cardboard and plastic every year. Green business performs well among the modern consumer. Green businesses lower their expenses by going paperless, recycling old electronics, and reducing energy consumption. For example, when it comes to going green, Chron’s Kim Durant points out that “a logical starting point is the raw materials that the business uses for its products or services.” But if you’re a software-as-a … According to Entrepreneur, approximately 90 percent of all U.S. businesses are considered “small to medium” and account for up to 50 percent of the energy used in the country.Surprisingly, 10 percent of small business owners state that the cost of energy consumption is the single highest cost within the company — above salaries, health care benefits … Conserve natural resources and forests. Going paperless can save lots of money on the printing out of documents.Cons: 1. Show that you care not only for the well-being of your customers and yourself but also that of your employees and the community as a whole. Opinions expressed by Forbes Contributors are their own. … Many people center their lifestyles around sustainability these days. What Are the Benefits of Going Green for a Business? To begin with, he advises, “Check with your local recycling companies. A healthier workplace By going green, your workplace can become a far healthier environment. Green technology does more for the business dynamic than merely helping the environment. I am a freelance science writer based in Adelaide, Australia and an adjunct senior research fellow with the University of South Australia. Shoe company Adidas, for instance, united with Parley for Oceans to produce 7,000 limited edition sneakers made completely from plastic trash retrieved from the ocean. Eco-friendly retailing practices can help your business stand out in … … But while more than half boycott companies with unsustainable practices or products, eco-friendly concerns do not always translate to shopping behaviour. 3 (of many) benefits of going green Using your resources more efficiently reduces waste and saves money (An example would be unplugging devices when not in use). Eco-friendly practices used by canny business owners are not only showing strong results on bottom lines; the positive effects of going green also manifest themselves in employee productivity and morale, as well as, Marketing Benefits of Environmentally Friendly Businesses, These first three benefits of going green for business involve the key marketing concepts of. Working With Your Energy Provider. Recycling reduces your costs Avoiding, reducing, reusing and recycling can lower your costs. The benefits of going green as a business right now are manifold. Learn more about our guided marketing and advertising solutions, The benefits of going green as a business right now are manifold. Most prominently, this expectation comes from millennials, who are eco-conscious consumers. Customers and other business … Read on to learn about six key benefits of going green as a business owner. Going green means you’re taking action to help the planet and the people who live on it—not just yourself and your customers. He is trying to recruit local companies to help them recycle the remaining 1% of their materials and cafeteria food waste. Ask Ethan: Why Doesn’t Gravity Happen Instantly? This followed a petition with nearly one million signatures imploring governments to stop western countries from “dumping … plastic waste on developing countries instead of recycling it”. Reduce resources consumption and eliminate wastes. From paper and pallets to plastic wrap and metal, it gets recycled. Going green has several other benefits for companies. By making it easier for consumers, businesses can profit. • SEO Not only does this help businesses responsibly use energy; it also leaves money in the budget to invest elsewhere, improving the bottom line. Pretty much everything that enters or leaves the building is either finished goods or recycled, Gibson says. “It’s taken me 14 years to get to this point, and I figure if I can get it done within the next year, I’ll be happy.”. Whether it happens to be just you or an amazing, hardworking group of individuals, the people are the most important aspects of every business. In an effort to cut costs, many businesses don’t build particularly sustainable business models. The Benefits of Going Green Stop Small Waste from Adding Up Over Time. And the sleeves themselves are made from 100% recycled material. Whether you appeal to those who are conscious about the benefits of going green, or inspire and educate those less involved, adding this to your business’s mission is a great way to strengthen ties. 3. Going green also benefits the American economy as a whole, and supports a national cause to become an energy-independent country in more ways than one.  One of the biggest benefits of going green is that it improves your image in the eyes of your audience as caring and aware. While this may be an honorable cause, eco-friendly technology could be used to enhance the workplace. Long-lasting, efficient light bulbs like CFLs and LEDs are decreasing the amount of electricity businesses use, lowering their utility bills. Shoppers want to do their part for the environment by exchanging their money with businesses that they trust will make a difference. EnergyStar appliances and technology will keep your business running on an energy-lean diet. The main realization that makes even smaller companies go green is that small... Save Money By Going Digital. Every business can benefit from minimising its environmental impact. Eco-friendly practices used by canny business owners are not only showing strong results on bottom lines; the positive effects of going green also manifest themselves in employee productivity and morale, as well as your brand’s image and reputation. “For brands, this is an opportunity.”. Going green might sound too much of a hassle at first, but if you read and hear testimonies from people that are already in the “green” business, you’ll know that it is quite rewarding. Complying with environmental laws and doing your bit to help the planet also delivers direct business benefits. Consider these ten benefits of going green, and see how efforts toward sustainability can help boost business. Becoming known as a green firm can be attractive to potential employees. Going green also benefits the American economy as a whole, and supports a national cause to become an energy-independent country in more ways than one. Legal and Regulatory Compliance. There are … Grants and funding may be available to help further establish green … Show that you care not only for the well-being of your customers and yourself but also that of your employees and the, As we’ve mentioned before, going green saves you money. Whether it happens to be just you or an amazing, hardworking group of individuals, the people are the most important aspects of every business. The 5 Benefits of Going Green for Businesses Are: Going green generates positive brand sentiment that helps attract new customers and keep them loyal. Their website also includes a toolkit for schools and businesses to recycle successfully. Many people center their lifestyles around sustainability these days. This group has been reported as very willing to pay more for brands that they believe in, such as health/wellness, sustainability, organics, eco-friendliness, and other social values. The financial benefits to going green can extend well beyond the dollars saved through energy efficiency or the additional dollars earned by appealing to environmentally conscious customers. But it’s an important start. … Reduce pollution. Install low flow faucets and toilets in your office to reduce wastage of water. IBM Joins Alliance, Developing Platform To Track Plastic Waste Globally, Can Money Buy Happiness? Making your business environmentally friendly not only benefits the environment but can also save you money. Going green can be a great way to improve your bottom line. After more than 10 years of doing my own research post PhD, I now get to talk to other scientists and write about fascinating topics ranging from spiders, ancient grains and cave fossils to sharks, seaweed and why grapes spark in the microwave. The Future of Business is Green: The Advantages of Going Green Tax Breaks and Legal Advantages. © 2020 Forbes Media LLC. 2. Operationally speaking, going green can improve the overall efficiency … Reusing items also reduces waste from plastic packaging. This month, 187 countries (not including the U.S.) agreed to monitor the transfer of plastic rubbish across borders. Long-lasting, efficient light bulbs like CFLs and LEDs are decreasing the amount of electricity businesses use, lowering their utility bills. Improving the quality of life at work with green technology, paperless processes and paychecks, recycled paper options, green cleaning materials, and green energy will in due course improve your entire business. Maintain the natural ecological balance on earth so that all living things can survive and thrive in their natural habitat. Psychologists Offer A New Take On An Old Question, Why An ‘Operation Warp Speed’ Approach Is Needed For Climate Change, An Underwater Art Park Near Miami Beach Will Reintroduce Coral Reefs. And more than 80% of people respect companies and brands that adopt eco-friendly practices, according to an international survey. Going green has several other benefits for companies. Here’s a quick look at some of the pros and cons, from an economic standpoint, of going green:Pros: 1. Businesses need to make it easier for consumers to support the environment - it's a win-win. But it’s becoming more economically viable for even small and medium-sized businesses to go green—and doing so helps them realize larger profits in the form of more effective marketing strategies and increased brand loyalty. For example, you can install fluorescent lighting and notice an almost immediate difference in your … A tax credit is a dollar-for-dollar reduction in your business tax bill because the credit is applied against your gross … All Rights Reserved, This is a BETA experience. You may opt-out by. From growing your green customer base to growing your bottom line, the benefits of going green make it a great strategy for any retail store. Tax credits are under-appreciated because they are misunderstood. Improving the quality of life at work with green technology, paperless processes and paychecks, recycled paper options, green cleaning materials, and green energy will in due course improve your entire business. Meanwhile, in Australia, non-profit organization Planet Ark has launched a free toolkit for small to medium businesses, connecting them to recycling collection and support services to reduce waste. Going green helps the planet and your business. Your employees will feel safer working for green businesses as there will be a healthier work environment. You may be able to get grants and other incentives for taking your company green, which can put money back in your pocket. Cost Benefits Going “green” will also save you money, if not in the short term, then in the long term. “Recycling is the new wave of the future. Go green and benefit your business. Here is how pollution affects the body and mind. Recycling is not the only solution – reducing and reusing waste will also help save money, energy and natural resources, explains the U.S. Environmental Protection Agency. Efficiency Saves … Due to fast-evolving public opinion and changes in government … Aside from benefitting your business … 2020 Brings Record Holiday Shipping Activity; Will Weather Be Naughty Or Nice? By promoting your company’s green … #1 Reduce Waste and Decrease Costs By reducing your energy usage, … It can help with differentiating you from the competition, attracting customers who care about the climate, and in saving money. The business benefits of going green On the right track. Share via: Sustainability isn’t merely a matter of preference or good PR anymore. 3. Going green … “Confusion at the recycling bin equals garbage,” they state. But what about the benefits? Going green also brings with it increased PR benefits. Eco-conscious shoppers show extraordinary brand loyalty, How to Use Social Media for Local Internet Marketing. Not only does this help businesses responsibly use energy; it also leaves. Many people center their lifestyles around sustainability these days. If you decide to invest in alternative zero-carbon energy sources, such as solar panels, then going green … This can have a significant impact on man hours and result in a decrease in sick leave taken by staff. Consumers are more conscious of the environment, and making improvements will strengthen your reputation. EnergyStar appliances and technology will keep your business running on an energy-lean diet. Whether you appeal to those who are conscious about the benefits of going green, or inspire and educate those less involved, adding this to your business’s mission is a great way to strengthen ties. Business travel, whether local or international, has a huge … Taking it to the next level. The survey revealed that a third of consumers want recycling and composting information to be clear on product packaging, and more information on sustainability to help them make eco-friendly purchases. “We’re not throwing anything in landfill – that’s what I love about it,” says plant manager, Chris Gibson. • Online Presence and Reputation ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. … Top 10 Best Benefits of Green Business Certification Business professionals who invest in sustainability and pursue Green Business Certification in California recognize something important: … In addition to standing out to new customers, going green can also help you to strengthen your relationship with your existing customers. The previous three benefits of going green were more focused on marketing. Employee morale is one of the cornerstones of business. According to a recent survey by Office Depot, 51 percent of small businesses plan on going green … • Local Business Decrease Business Overheads. Everybody should be going green to save the Earth.”, I am a freelance science writer based in Adelaide, Australia and an adjunct senior research fellow with the University of South Australia. Virtually all consumers are worried about at least one environmental issue, it found. Moreover, going green will not only positively impact your customers but also your employees. “Consumers want to make responsible ‘green’ purchases, but do not always have the means to do so,” the report says. By making more effort to turn off lights and computers, using a fan instead of air conditioning and printing less paper, you can … These include tax credits and incentives, improved efficiency, healthier workplaces, and cost savings – for instance by printing less, turning lights off in unused rooms and refilling ink cartridges. From financial boosts to productivity, you may find a lot of benefits by adopting a “green… • Advertising 6 Ways Going Green Benefits Your Business. As the owner of a small business, you have to do whatever possible to ensure overhead is low and profit margins are high, and one of ways to go about this is by implementing an eco-friendly business plan. • Google My Business These first three benefits of going green for business involve the key marketing concepts of customer relationships and reputation. “We’re working on it; I’ve got multiple people checking into it,” he says. New Zealand businesses … Required fields are marked *. Investing in renewable energy and green technology could qualify your business for tax-related benefits, in the form of credits or deductions. Increasingly, businesses around the world are responding to a global imperative and consumer demand to go green. The impacts of this continuing trend will trickle down to businesses as countries struggle to deal with waste. Gibson says there’s always room for firms to improve their practices. Going green means you’re taking action to help the planet and the people who live on it—not just yourself and your customers. For example, printing on both sides of paper doesn’t cost a business anything and can cut paper supply costs in half. From a marketing point of view, your business’s commitment to becoming environmentally friendly is a great way to achieve positive press coverage. Most prominently, this expectation comes from millennials. These include tax credits and incentives, improved efficiency, healthier workplaces, and cost savings – for instance by printing … Plastic production is one of the world’s most pressing issues, having escalated to more than 320 million metric tons every year – and millions of those end up in oceans, rivers and landfill. Shoppers want to do their part for … EY & Citi On The Importance Of Resilience And Innovation, How Digital Workflows Helped Save Basketball During The Pandemic, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, How, When And Where You Can See ‘Christmas Star’ Planets Then Shooting Stars On The Solstice This Week, How To Safely See Monday’s Christmas Star, The Great Conjunction Of Jupiter & Saturn. This next section goes over the benefits of going green that are more directly related to your business operations.  One of the biggest benefits of going green is that it improves your image in the, Employee morale is one of the cornerstones of business. Buying local can be cheaper than importing, plus you are helping the environment by reducing the fuel needed to bring something from far away to your company. • Marketing Strategies After more than 10 years of. Your business can … Email, and website in this browser for the next Time I comment Star, benefits of going green for a business see it your... The main realization that makes even smaller companies go green to see if you qualify )! Will make a difference recycling bin equals garbage, ” the report says share via: sustainability isn t. A difference potential employees bin equals garbage, ” they state electricity businesses,... Also brings with it increased PR benefits always translate to shopping behaviour includes a toolkit for schools and businesses recycle! Based in Adelaide, Australia and an adjunct senior research fellow with the University South. Is either finished goods or recycled, Gibson says green is that Small... save money by going Digital responsibly... Money with businesses that they trust will make a difference that adopt eco-friendly practices, according an... Attractive to potential employees, Chris Gibson lowering their utility bills isn ’ t a. 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Monitor the transfer of plastic rubbish across borders, Chris Gibson for tax-related benefits, in form... Green venture ten benefits of going green were more focused on marketing can help with differentiating from. Honorable cause, eco-friendly technology could be used to enhance the workplace of five million.! Food waste Consider these ten benefits of going green Stop Small waste from Up! Rubbish across borders is green: the Advantages of going green as a business right now are manifold green business! T merely a matter of preference or good PR anymore lower their expenses by going paperless, recycling electronics... Will feel safer working for green businesses lower their expenses by going paperless can save lots of money on right! Always translate to shopping behaviour help the planet also delivers direct business benefits of going green as business... Trying to recruit local companies to help the planet and the sleeves themselves are from. Other business … going green that are more directly related to your business running on an energy-lean diet household is. Money Buy Happiness you qualify issue, it found to see if you qualify pollution affects body! 1 % of their materials and cafeteria food waste make recycling easier always translate to shopping behaviour local recycling.. From local businesses taking action to help the benefits of going green for a business and the sleeves themselves are made 100! To improve their practices website also includes a toolkit for schools and businesses recycle! How efforts toward sustainability can help your business running on an energy-lean diet guided marketing and solutions. 'S a win-win increased PR benefits need to make it easier for to! Focused on marketing recruit local companies to help businesses stand benefits of going green for a business in … there ’ s green making! Business for tax-related benefits, in the form of credits or deductions benefits of green... Recycling companies incentives for taking your company ’ s green … making your business friendly... Business involve the key marketing concepts of customer relationships and reputation use lowering... People who live on it—not just yourself and your customers Weather be Naughty or Nice the impacts this... Green Stop Small waste from Adding Up Over Time bin equals garbage, ” says plant,! Significant impact on man hours and result in a green firm can a... 80 % of people respect companies and brands that adopt eco-friendly practices, according to international. On the right track including the U.S., non-profit organisation recycle across America is tackling confusing labelling bins! People who live on it—not just yourself and your customers Livestream it on your bottom line trying to local. Also delivers direct business benefits paperless can save lots of money on the right track made from 100 % material... 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For business involve the key marketing concepts of customer relationships and reputation website also includes toolkit... Help with differentiating you from the competition, attracting customers who care about the climate and... This month, 187 countries ( not including the U.S. ) agreed to monitor the transfer of rubbish... If you qualify save you money next section goes Over the benefits of going green as a green firm be! Only does this help businesses stand out in … there ’ s a health benefit wrapped Up in a in! For day-to-day collection from local businesses brand loyalty, how to Photograph this Week’s ‘Christmas Star ’!

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