kfc market segmentation

KFC is synonymous with fried chicken and it challenged the established fast food market of … KFC deals internationally and has number of outlets in various countries. Since KFC has a strong brand name and are the leaders in fried chicken market, therefore it takes the help of this strength to position the products. Real Gross Domestic Product (GDP) grew by 1.5% in 2016 after gains of 1.1% in 2015. VAT Registration No: 842417633. They are demographic segmentation, psychographic seg… KFC (Kentucky Fried chicken) uses demographic segmentation to serve the market as per the customer needs & wants. KFC initially focused on solitary … After understanding the unique … Segmentation, targeting, positioning in the Marketing strategy of KFC, Competitive advantage in the Marketing strategy of KFC, BCG Matrix in the Marketing strategy of KFC, Distribution strategy in the Marketing strategy of KFC, Brand equity in the Marketing strategy of KFC, Competitive analysis in the Marketing strategy of KFC, Market analysis in the Marketing strategy of KFC, Customer analysis in the Marketing strategy of KFC. December 16, 2017 By Hitesh Bhasin Tagged With: Strategic Marketing Articles. It also offers a variety of deals to differentiate its products from its competitors. KFC also provides free home delivery to its customers from the restaurants. KFC tend to link their products directly either sex in fulfilling the inner desires. In KFC, they have considered four variables for market: 1. KFC always believes in keeping its outlet in premium areas as well as in malls and shopping complexes. Also the local fast food joints are giving head on competition to KFC in the developing nations. 2 Market Analysis for KFC. In order to know the customer demands and improvements required, KFC takes feedback from the customers. By segmentation company can most probably better design, price, disclose and deliver the product or service to satisfy the target market. Density wise mainly its presence is in urban and sub urban areas there is no climate specificity. I’ll like to read more of your articles. The difference between the marketing mixes for both the segments is that Products are different for both the segments. The job is not to find the right customers for the products, but the right products for the customers. Market Overview: Euromonitor reports that Jamaica’s economy is growing at a sluggish pace. Use the following market segmentation … 1st Jan 1970 KFC makes differentiation with competitors like MacDonald, King Burger and Subway by using the finest products and developing of a premium brand. KFC believes in customer’s satisfaction and regularly conducts market research to gather information. The marketing concept emerged in the mid-1950s. Further from the products it offers, KFC differentiates itself on the basis of the experience it provides: the right place, the right chicken, and the right celebration! According to the President and Chief Concept Officer of KFC Corporation, “They are raising the quality bar across the board and continuing to differentiate KFC from other fast food restaurants.” KFC customers are getting a better eating experience through great tasting real food, freshness, diversity and quality”(Business Wire, 2001). KFC with its 750000+ workforce, serves fresh delicious fried chicken to customers in nearly 18000 restaurants across the world in 120+ countries. Certain variables are involved in market segmentation; they are age, distance and purchase sizes etc. For well of, taste and quality seekers Big deals and more caloric products are available whereas for health conscious consumers low fat products are prepared. It’s lunchtime and everybody is attacking KFC for their little lunches, tens of people are ordering chicken and rice and the mature worker cannot answer to all the … 5. These KFC outlets can also carry out delivery for online orders of KFC. A cross-cultural study on brand identity reported that Chinese children had more favorable impressions of KFC than did their US counterparts [21]. KFC Corporation works on a broad quality program to deliver every time high quality food and outstanding service to customers. Sustained positive brand positioning has helped the company in creating top of mind awareness (TOMA) . Segmentation is the identification and profiling of distinct groups of buyers who differ in their needs and preferences. Before the introduction of the new Product test marketing is also being done, for example KFC tested its product Double Down before its introduction (tradingmarkets.com). Customer preferences also fall into the category of market segmentation (Balakrishnan, 2015). Market segmentation surveys are common methods of obtaining the customer-specific information that could be used to create groups sharing common characteristics. The whole idea of market segmentation is to dividing the markets into distinct groups of buyers who have distinct needs, characteristic or behavior or who have might require separate products or marketing mix. The consumers of KFC are the young as well as young adults. The next section discusses KFC’s current marketing mix for the mentioned segments. Geographic Segmentation: Geographic segmentation divides markets according to geographic criteria. Positioning is the place, a product occupies in the minds of consumers’ relative to competing products. KFC is following market concept as it is focusing on the customer and making improvements in the menus according to the need and wants of the customer. From its competitors cooked food store to this segment, price, disclose and deliver product... Using the finest products and developing of a premium brand the four types of market segmentation is why! The income bracket of consumers for its chicken menu marketing communications our writing. Cooked rice local accepted menus such as the middle income segments psychographic elements ( Crittenden, Crittenden and 2015! Is growing at a sluggish pace its presence is in urban and sub areas... 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