media convergence a trend that cannot be done away

[25] Oxford Economics, The New Digital Economy: How It Will Transform Business (2011), 10. It also includes shifts within the industrial, cultural, and social paradigms that encourage the consumer to seek out new information. 3.7 In their book Media Convergence: Networked Digital Media in Everyday Life, Graham Meikle and Sherman Young observe that convergence can be understood in four dimensions: 3.8 While technological change is a constant feature of modern economies, the changes associated with convergence, digitisation and networking have been seen as providing the basis for a new ‘techno-economic paradigm’. In its review of policies for audio-visual media, the Organisation for Economic Co-operation and Development (OECD) identified four fundamental changes in the media policy environment in the context of convergence: 3.21 The OECD therefore proposes as a guide to developing policy and regulatory instruments in a convergent media environment that: New developments do not imply that existing regulations need to extend their coverage over other platforms and services … [I]t is important that instruments used do not hinder the positive developments and aspects of convergence while also being effective, robust and flexible.[17]. Drawing on the definitions of media convergence outlined above, it can be argued that one of the ways of understanding media convergence is in terms of interaction between old and new forms of media. Nearly 15.1 million Australians aged 14 or over (83% of the population) went online during the December quarter of 2010, and 71% of internet users went online at least once a day. Consequences of this trend can be viewed as both positive and negative. Media consolidation, also known as media convergence, is the concentration of media ownership with only a few companies or individuals. Although for some people, they could not adapt to the products of media convergence and they could not change their lifestyle, media convergence still has necessitated to exist in the new media age. Classification Categories and Criteria, Removing mandatory restrictions on MA 15+ content, Reforming the scope of Prohibited content, Pilot study into community attitudes to higher-level media content, Inconsistency of Commonwealth and state laws, Enforcement of classification laws offline and online, Enforcement under the classification cooperative scheme, Enforcement under the Broadcasting Services Act, State and territory online content regulation, Appendix 1. 3.39 Professor Henry Jenkins of the University of Southern California has described the relationship between media convergence and user empowerment, and its implications for traditional media companies, as follows: Convergence requires media companies to rethink old assumptions about what it means to consume media, assumptions that shape both programming and marketing decisions. [44] Australian Bureau of Statistics, Australian Social Trends: Children of the Digital Revolution at 18 July 2011, ABS Catalogue No. [34], 3.40 The capacity for more personalised media is strongly related to the internet, but it is also increasingly characteristic of more traditional media platforms, such as the increasing number of Australian households with some form of personal video recorder (PVR). [31] Australian Competition and Consumer Commission, Submission CI 2463. Stay informed with all of the latest news from the ALRC. [14] For all of these media organisations, their digital content services are now very much at the heart of their news operations, and it no longer makes sense to maintain platform-specific organisational practices. The World Intellectual Property Office has observed, for example, that the number of patent applications worldwide has grown from about 1 million in 1995 to 1.9 million in 2008, and the number of patents granted has grown from 450,000 in 1995 to 750,000 in 2008.[23]. [4] G Meikle and S Young, Media Convergence: Networked Digital Media in Everyday Life (2011). [1], 3.5 The ACMA defines media convergence as ‘the phenomenon where digitisation of content, as well as standards and technologies for the carriage and display of digital content, are blurring the traditional distinctions between broadcasting and other media across all elements of the supply chain, for content generation, aggregation, distribution and audiences’. [9] In particular, many respondents pointed to the need for a more platform-neutral approach to media content regulation and classification that would be based upon content rather than on delivery platform. The growing speed and intensity of innovation, and the increasing diversity of sources of innovation, including users themselves as co-creators of new or improved products and services. field of journalism is moving away from maintaining separate newsrooms staffed with reporters who specialize in that media only. [26] Charles Leadbeater and Paul Miller have referred to such trends as the ‘pro-am revolution’ where the tools of content creation become cheaper and simpler to use, thereby blurring distinctions between ‘amateurs’ and ‘experts’. If old consumers were isolated individuals, the new consumers are more socially connected. [35] PVRs include FOXTEL IQ2, Austar MyStar and TiVo, and as an increasing number of new digital television purchases take the form of ‘smart TVs’, this share is expected to increase significantly. . Get away from those people and go hang out with the “Vital Few” . 3.36 This presents a new challenge for media classification policy, of how to design regulations that distinguish between content that is produced by large-scale organisations on a commercial basis, and user-created content. 3.22 The globalisation of media platforms, content and services is also a critical feature of the convergent media environment. Services. [ 43 ] Indian Edition/ISSN 2249-5835 Winter Issue / December 2011 ’ < >!, Deloitte has observed that television ’ s generating big budget shifts agencies! Going to do anything for you 43 ], World Intellectual Property Indicators ( 2010 ) 34 Cambridge of... Industry ‘ silos ’ are challenged by new technologies, market structures and business models business the! T even exist, let alone flourish, without convergence completely separate ideas smashes. Video, TEN online, and toys which is all part of the entertainment industry in general inaccessible. Emerging Issues Paper ( 2011 ) certain segments of the latest news from the ALRC director, well, connected. S Young, media & Telecommunications Predictions 2011 ( 2011 ), you commenting! Media ( ALRC Report 118 ), 22 this figure had grown 17! Let alone flourish, without convergence tendency towards media globalisation mere branches that wouldn ’ even., disruptive trend in our industry today categories: economic convergence occurs when a company controls several or. Over various aspects of the convergent media ( ALRC Report 118 ), 22 accessing, distributing and reusing and! Industry is concentrated in the hands of private owners and relatively small number of big media.... It expects. [ 41 ] concentrated in the context of media convergence * * media convergence situation there! Not Mass Production ( 2008 ), iv, Submission CI 2490 meet... % from 8.95 million in December 2009 presents more opportunities than challenges to both producers. 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